Advertising Management Sample Paper for MBA Marketing 3rd Semester
TERM END EXAMINATIONS, AUGUST/SEPTEMBER -2011
MASTER OF BUSINESS ADMINISTRATION (MARKTING),
SEMESTER – III, YEAR-2
Duration -3 Hours Max Marks: 60
Note: 1. Attempt any FIVE questions.
2. All questions carry equal marks.
- Explain advertising and its types? Discuss AIDA model and DAGMAR Approach?
- What is Integrated Marketing Communication? Also throw a light on the concept of Direct Marketing.
- Discuss Positioning and its types in terms of advertisement? Explain segmentation and various processes?
- What do you mean by Advertising Budget? What are the most commonly used advertising budgeting method?
- What do you mean by visualization and layout? What are the various layout strategies and discuss the elements involved in it.
- What do you understand by Celebrity endorsement and celebrity management?
- Discuss types of media and media selection. Give any two examples with explanation?
- What is the structure of an ad agency? What are the Functions of the Advertising Department?
- What is campaign creation & explain its importance in marketing.