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Advertising Management Sample Paper for MBA Marketing 3rd Semester - ItsMyAcademy.comItsMyAcademy.com

Advertising Management Sample Paper for MBA Marketing 3rd Semester

TERM END EXAMINATIONS, AUGUST/SEPTEMBER -2011

MASTER OF BUSINESS ADMINISTRATION (MARKTING),

SEMESTER – III, YEAR-2

ADVERTISING MANAGEMENT

Duration -3 Hours                         Max Marks: 60

Note:  1. Attempt any FIVE questions.

           2. All questions carry equal marks.

 

  1. Explain advertising and its types? Discuss AIDA model and DAGMAR Approach?
  2. What is Integrated Marketing Communication? Also throw a light on the concept of Direct Marketing.
  3. Discuss Positioning and its types in terms of advertisement? Explain segmentation and various processes?
  4. What do you mean by Advertising Budget? What are the most commonly used advertising budgeting method?
  5. What do you mean by visualization and layout? What are the various layout strategies and discuss the elements involved in it.
  6. What do you understand by Celebrity endorsement and celebrity management?
  7. Discuss types of media and media selection. Give any two examples with explanation?
  8. What is the structure of an ad agency? What are the Functions of the Advertising Department?
  9. What is campaign creation & explain its importance in marketing.

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