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B.A. Fashion, Marketing and Promotion 2nd year Sample Paper for Visual MerchandisingItsMyAcademy.com

B.A. Fashion, Marketing and Promotion 2nd year Sample Paper for Visual Merchandising

BA FASHION, MARKETING & PROMOTION, SEMESTER –IV, YEAR-2 

VISUAL MERCHANDISING

Time: 3 Hours                                                                                                           Total Marks: -60

Note:

  • 1.                  Attempt all questions.
  • 2.                  All questions carry equal marks.
  1. What are the ways and elements to explore store exteriors? Discuss.
  1. Explain the following (any two) :
  • a.      Importance of sound & aroma in a store design.
  • b.      Guidelines regarding use of color in display.
  • c.       Types of storefronts.
  • d.      Sign cards
  1. Differentiate between past & present displays. Discuss the characteristics of displays in modern age and the common display errors that decrease the effectiveness of a merchandise presentation.
  2. Describe the visual effects that are created in a display by –vertical, horizontal, diagonal and curved lines. Importance of using proper signage techniques in merchandise presentations & displays.
  3. Describe the various types of traditional retail stores.
  4. What are various types of fixtures used inside the store? Discuss.
  5. Describe the various types of merchandise walls used in a store for display?
  6. Discuss the proper lighting guidelines for interior displays and windows.
  7. What is the procedure of division of merchandise by departments? Explain the way to organize merchandise within the departments

Note: Above B.A. Fashion, Marketing and Promotion 2nd year Sample Paper for Visual Merchandising has been prepared after reviewing few universities sample papers. We are not sure whether same or similar question papers pattern does your university has or not. We are just trying to help you by providing the possibilities. We always suggest you to go thoroughly with textbooks, teacher’s notes and the syllabus for better preparation of your coming examination.

All the Best!!

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