Download & Read BRAND MANAGEMENT Sample Guess Paper for BBA ( Marketing) Third Year
TERM END EXAMINATIONS
BACHELOR OF BUSINESS ADMINISTRATION
SEMESTER – V, YEAR-3
Time: 3 hours M.Marks:60
Note: – Attempt any 5 questions.
All questions carry equal marks.
Q1. What is superior branding strategy? What are the other avenues of creating a superior Brand?
Q2. Identify a dying Brand. What are the possible suggestions you can offer to revitalize its brand equity?
Q3. Pick up a brand extension and evaluate its ability to achieve its own identity as well as contribution to the equity of the parent brand.
Q4. How brand can create value, both for the marketer and the consumer in today’s market?
Q5. Every marketer must understand the nature of his brand and opportunities; it has to create forge relationship with consumer. State the important issues.
Q6. Explain briefly the key attributes shared by the top brands according to the “Kevin Keller”.
Q7. The brand identity dimensions can be organized around 4 perspectives, explain each of them.
Q8. The brand image has to take a shape within the boundaries of structural limits imposed by the product image; Discuss.
Q9. A brand fortune may be influenced by environmental shifts. Explain each of them.
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