Sample Paper for B.Sc Hospitality & Administration 3rd Year In Hospitality Sales and Marketing
B.Sc Hospitality & Administration is a 3 year course conducted by various universities. B.Sc Hospitality & Administration course is done after the completion of the basic schooling. Following Old question paper for B.Sc Hospitality & Administration 3rd year is an example of model question paper. This model question paper of B.Sc Hospitality & Administration is of 60 marks. There are 8 questions being asking but you have to attempt any 5 of them and each of the questions in this B.Sc Hospitality & Administration question paper carries 12 marks. The maximum time allowed to finish this B.Sc Hospitality & Administration model question paper is 3 hours.
B. SC. HOSPITALITY & HOTEL ADMINISTRATION, 5 SEM / 3 YEAR
HOSPITALITY SALES AND MARKETING
Time: 3 Hours Total Marks: 60
Note: Attempt any FIVE questions
Each Question carry – 20 marks
1. a briefly explain ‘niche marketing and Branding’.
b. What do you understand by ‘Globalization’?
2. Explain any ten of the following:
a. Valley period b. marketing mix
c. relationship marketing d. guest mix
e RevPar f. target market
g. bottoms-up method h. Cross-selling
i. upgrading j. shell ad
k.weekly plan l. tent card
3. Differentiate between the following:
a. Cost plus travelers and extroverted b.FIT and Groups
c. Personal space and public space d.Sales calls and promotional calls.
4. a. Explain telemarketing operations.
b. What are telephone communication skills?
5. a. Explain how a hotel can meet the needs of a business travelers.
b. What are extended-stay hotels?
6. There are 3 types of tours common for leisure travelers. Explain them.
7. a. What is the various ways of reaching travel agents?
b. What do you think is the future of travel agents?
8. Explain marketing needs for the following categories:
a. Honeymooners b. business travelers
c. sports market d. government travelers
Note: Above Sample Paper for B.Sc Hospitality & Administration has been prepared by reviewing few universities sample papers. We are not sure whether your university has same or similar question pattern. We always suggest you to go thoroughly with text books, professor’s note & syllabus. Wish you a very good luck for your upcoming examination of B.Sc Hospitality & Administration 3rd Year.