Sample Paper for BA Fashion. Marketing & Promotion of BRAND POSITIONING
Sample Paper for BA Fashion. Marketing & Promotion
TERM END EXAMINATIONS
BA FASHION, MARKETING & PROMOTION
SEMESTER –V, YEAR-3
Time: 3 Hours Total Marks: 60
- Attempt any five questions
- All question carry equal marks
1. What is brand extension & brand equity? Explain with example.
2. Explain the various criteria for brand extension. Give one example to support your answer.
3. What are the rules and risks of brand extension?
4. Explain the term “Brand”. What do you mean by positioning?
5. What is brand personality? Explain the importance of brand personality.
6. On what basis you position a product in a market? Explain.
7. Explain any two of the following:
b) Satisfaction Fit
8. “Brands are symbols.” Explain with appropriate example.
9. How you create brand building advertisement?
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2. Above Sample paper has been prepared to help Sample Paper of BA Fashion, Marketing & Promotion for 3rd semester students
3. The above Sample paper of Sample Paper of BA Fashion, Marketing & Promotion is for BRAND POSITIONING.
4. We are not sure that same or similar type of question will come in your exam; it all depends on your university. We are just helping you by providing the possibilities.
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Good Luck for you coming BA Examination.