Sample Paper for Diploma in Fashion Merchandising 1st year on Business Strategy
DIPLOMA IN FASHION MERCHANDISING SEMESTER – II, YEAR-1
Duration -3 Hours Max Marks: 60
Note: 1. Attempt any FIVE questions.
2. All questions carry equal marks.
Q.1. Write short notes on ANY TWO of the following
b. Task and processes in formulating business strategy
c. TQM Philosophy
d. Characteristics of well formulated corporate objectives
Q.2 Describe Vision and Mission statements with suitable illustrations. What is the difference between vision and mission? How does business definition help in articulating the Mission statement?
Q.3. Describe Porter’s five forces model to analyze competition with reference to light commercial vehicle industry.
Q.4. Describe the GE multifactor portfolio matrix and state how the GE matrix is superior tool vis a vis the BCG matrix.
Q.5. a) Describe Ansoff’s matrix
b) what is the difference between market penetration and market development? Illustrate with suitable examples.
Q.6. what is “Best cost provider” strategy? What are the risks in pursuing this strategy?
Q.7 What strategic options a firm could follow when the firm is operating in a
Q.8. Describe the role of strategy supportive reward system with suitable illustrations.
Q9. Explain the concept of vision?what are the benefits of vision?
NOTE: Above sample paper for Diploma in Fashion Merchandising 1st year of Business Strategy has been created after reviewing various universities question papers. We are not sure whether your university has same or similar question pattern. We always suggest you to go thoroughly with text books, teachers’ notes etc. for better results.
We wish you best of luck for upcoming examinations.