Sample Paper for Executive MBA for Organization Behavior and Marketing Planning1st Semester
TERM END EXAMINATIONS
EXECUTIVE MBA (OLD PATTERN), SEMESTER/YEAR – I
ORGANIZATIONAL BEHAVIOR & MARKETING PLANNING
Duration -3 Hours Max Marks: 60
Note: 1. Attempt any FIVE questions.
2. All questions carry equal marks
1. Write a short note on:
a) What is Brand and benefits of branding?
b) Explain Exploratory, descriptive and causal research.
c) Explain the difference between pull and push strategy.
d) Explain the concept of extended marketing mix.
2. What are the situations in which new product fail in the market. Explain the stages of new product development?
3. What is a marketing plan? Explain the contents of a marketing plan.
4. What 4 P’s of marketing? Why should a marketer focus on these?
5. Explain in detail some of the methodologies for managing political Behavior.
6. Briefly discuss the causes of stress.
7. What do you mean by OD interventions? Describe the various OD interventions.
8. Explain the approaches of leadership.
9. Discuss the importance in an organizational climate.
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