Sample Paper for Integrated MBA in Business Strategy 2nd year
INTEGRATED MBA (BBA+MBA), SEMESTER-IV, YEAR 2
Duration -3 Hours Max Marks: 60
Note: 1. Attempt any FIVE questions.
2. All questions carry equal marks.
Q.1. Write short notes on ANY TWO of the following
b. Task and processes in formulating business strategy
c. TQM Philosophy
d. Characteristics of well formulated corporate objectives
Q.2 Describe Vision and Mission statements with suitable illustrations. What is the
difference between vision and mission? How does business definition help in articulating theMissionstatement?
Q.3. Describe Porter’s five forces model to analyze competition with reference to light commercial vehicle industry.
Q.4. Describe the GE multifactor portfolio matrix and state how the GE matrix is superior tool vis a vis the BCG matrix.
Q.5. a) Describe Ansoff’s matrix
b) what is the difference between market penetration and market development? Illustrate with suitable examples.
Q.6. what is “Best cost provider” strategy? What are the risks in pursuing this strategy?
Q.7 What strategic options a firm could follow when the firm is operating in a
Q.8. Describe the role of strategy supportive reward system with suitable illustrations.
Q9. Explain the concept of vision? What are the benefits of vision?
Note: Above Sample Paper for Integrated MBA in Business Strategy 2nd year has been prepared after reviewing few universities sample papers. We are not sure whether same or similar question papers pattern does your university has or not. We are just trying to help you by providing the possibilities. We always suggest you to go thoroughly with textbooks, teacher’s notes and the syllabus for better preparation of your coming examination.